Paid media spend managed.
Managed more than EGP 80 million in paid media spend across different sectors, industries, and geographic markets—connecting campaign strategy, budget allocation, and optimization to business objectives.
WELCOME TO MY PORTFOLIO
MARKETING LEADER // BRAND & GROWTH
HUSSEIN
HASHEM.
I connect brand, growth, and technology—from managing 80M+ EGP in paid media to helping businesses transform digitally and bring products to market.
HUSSEIN HASHEMMARKETING / BRAND / GROWTH
15+ years connecting ideas to outcomesSCROLL TO EXPLORE
EXPERIENCE ACROSS
AI & technology Retail & e-commerce Education Automotive Cleantech
GROWTH / DIGITAL TRANSFORMATION
BIG AMBITIONS.
CONNECTED EXECUTION.
Aligning media, products, and customer journeys
with the goals that matter to the business.
From Sehaty Card
to Sehaty App.
Contributed to the digital transformation from Sehaty Card to Sehaty App, helping shape the transition from a card-based offering to a mobile app experience.
01
Digital experiences
Helping build mobile apps, websites, and CRM solutions around customer and business needs.
02
Products & roadmaps
Supporting product roadmaps, launch planning, positioning, and go-to-market execution.
03
Business alignment
Connecting marketing, technology, and teams to help businesses achieve their growth goals.
BRANDS ALONG THE JOURNEY
COMPANIES I’VE
WORKED WITH.
Marketing leadership, growth strategy,
and project-based collaborations.
Zaad Podcast
Podcast & audio contentZaad News
News & digital media
Sehaty
Digital health · Smart Medical Services
TeenStuff Magazine
Publishing · Senior Editor / TPA MediaMORE FROM THE JOURNEY
Earlier experience in content, radio, and publishing.
OfannContent Manager
Radio RabiaCreative Director
Kelmetna MagazineCreative Team
Experience includes employment, consulting, freelance work, and project-based engagements. Earlier employers without verified logo artwork are listed by name.
PRODUCT MARKETING / ENGAZ
ONE ECOSYSTEM.
MANY POSSIBILITIES.
Brand, positioning, and go-to-market
across the Engaz product ecosystem.
Engaz CRM
Sales pipelines and customer relationships for real estate businesses.
Engaz HR
HR operations, attendance, leave, and payroll management.
Engaz Builder
Website creation tools for real estate developers and brokers.
Engaz Jobs
Job posting and candidate management for recruitment.
Engaz SMS
Bulk messaging and targeted customer communication.
01 / THE WORK
SELECTED
EXPERIENCE.
A selection of the brands and challenges
I’ve helped shape.
Engaz AI
engaz
Intelligence. In motion.Making complex technology feel human.
Marketing leadership across positioning, product messaging, launch planning, and demand generation for real estate software and AI products.
BrandHouse
BRANDHOUSE
A considered approach to style.Building a brand beyond the storefront.
An integrated e-commerce ecosystem and a connected customer experience for a premium menswear business.
CEC & AEA
A world
of possibility.
CEC × AEAConnecting ambition with opportunity.
Marketing for English learning and study-in-Europe programs, from landing pages to admissions performance tracking.
MEDIA PRODUCTION / VIDEO PORTFOLIO
STORIES
IN MOTION.
Fashion films, brand moments, and event productions.
Creative ideas brought to life on screen.
BRANDHOUSE / FASHION FILMS
FASHION,
FRAME BY FRAME.
A collection of ten vertical films for BrandHouse, exploring menswear through tailoring, texture, movement, and styling.
MY ROLEProducer &
Creative Director
Creative Director
Hussein Hashem
BRANDHOUSE / COLLECTION 2025
THE CAMPAIGN PROMOS.
Producer & Creative Director · Hussein Hashem
EVENTS & CORPORATE FILMS
Event production, on-ground activations,
booth creation, and branded giveaways.
02 / WHAT I BRING
STRATEGIC THINKING.
REAL-WORLD IMPACT.
From the first strategic question
to the work that makes it happen.
01
Strategy & positioning
Clear brand positioning, go-to-market plans, and marketing roadmaps grounded in business priorities.
02
Growth & e-commerce
Acquisition funnels, paid media, conversion optimization, and customer journeys that connect marketing to sales.
03
AI & automation
CRM workflows, marketing automation, and practical AI tools that help teams move from repetitive work to better decisions.
04
Digital transformation & products
Helping shape mobile apps, websites, and CRM solutions, with product roadmaps and launches aligned to business goals.
05
Brand & leadership
Creative direction, integrated campaigns, and connected teams with clear priorities and performance standards.
06
Events & on-ground activations
Managing on-ground events and brand activations across industries, from planning and execution to booth creation and branded giveaways.
CONTINUOUS LEARNING
KNOWLEDGE.
PUT INTO PRACTICE.
Certifications in management, strategy,
analytics, and digital marketing.
HBSCERTIFICATION
Management Essentials
Harvard Business School
Issued December 2023
HBSCERTIFICATION
Business Strategy
Harvard Business School
Issued July 2023
HBSCERTIFICATION
Business Analytics
Harvard Business School
Issued November 2022
SKILLUPCERTIFICATION
Project Management Professional (PMP)
SkillUp Online
Issued November 2022
ITIDACERTIFICATION
Digital Marketing Challenger
Information Technology Industry Development Agency (ITIDA)
Issued January 2022
GOOGLECERTIFICATION
Google Ads Display Certification
Issued July 2021
DMICERTIFICATION
Certified Digital Marketing Professional Graduate
Digital Marketing Institute
Issued July 2023Expired July 2025
Credential ID: AU-MDA143815
As listed on my LinkedIn profile. Issue and expiry dates are shown where available.
03 / ABOUT ME
CURIOUS MIND.
COMMERCIAL
INSTINCT.
I believe the best marketing happens when creative thinking and commercial clarity work together.
Over 15 years, I’ve built and led marketing functions across technology, retail, automotive, education, healthcare, and media. My work spans brand strategy, product launches, demand generation, e-commerce, and customer experience. I’ve managed 80M+ EGP in paid media spend across sectors and markets, and contributed to digital transformation projects including Sehaty Card to Sehaty App.
I also manage on-ground events and activities across multiple industries, bringing brands to life through event planning, activations, booth creation, and branded giveaways.
I bring a hands-on approach to leadership: setting the direction, building the team, and staying close to the details. Today, that also means exploring how AI and automation can make marketing more useful, connected, and effective.
15+Years in marketing
3Markets: Egypt, UAE & KSA
HAVE A CHALLENGE IN MIND?
hussein.hasheem@gmail.com
Marketing leadership. Growth strategy.
Good conversations.